About Jeff Lejfer


Jefferey S. Lejfer, CPCU

President, RT New Day

Phone: 609.528.3895


Jeff Lejfer has enjoyed more than 40 years in the insurance industry. During that time, he has developed broad-based industry expertise in specialty coverages, underwriting management, administration, sales, and marketing. Prior to establishing RT New Day (formerly New Day Underwriting Managers LLC), Jeff managed overall operations and underwriting relationships with program managers as President of XL Programs, a U.S. division of Bermuda-based XL Capital. Prior to that position, Jeff served as Executive Vice President of Strategic Services for XL Environmental, another XL Capital company. Jeff's extensive environmental insurance underwriting experience was honed during the more than a dozen years he spent with XL Environmental, formerly called ECS, Inc., one of the pioneering environmental insurance providers. There, he held many senior positions, directing underwriting operations and business development. He was also responsible for maximizing the use of the company's strategic resources, including Human Resources, Quality and Organizational Effectiveness, Information Services, Marketing and Communications, and Government Affairs.

Jeff was also a director at the Center for Environmental Risk Management, a forum for discussing current issues and trends in environmental risk management for brokers and agents. Prior to ECS, Jeff was Vice President and managed the North American operations for Property and Inland Marine for American Home Assurance Company, New York, a division of AIG.

Supporting the vision he established at RT New Day, Jeff works with the management team to successfully establish strategies and tactics and to deliver first class customer service by delivering optimal solutions to clients in a knowledgeable, professional and responsive manner. Jeff works in tandem with the operations team and provides support to the underwriting team. He is also responsible for Human Resources, Marketing, Information Technology and Financial Operations. He works to ensure that all members of the RT New Day team reach their maximum potential and successfully satisfy the needs of all Insureds, Brokers, Employees and Insurance Carriers.

Jeff works with the senior management of the insurance carriers and our broker partners to develop long-standing and valued relationships, to ensure constant satisfaction with the products and services provided by the RT New Day team, and to emphasize RT New Day's philosophy of efficiency, effectiveness and economics (3 Es).

Jeff holds a Bachelor of Science in Business from the University of Connecticut and the Chartered Property and Casualty Underwriter (CPCU) designation. After completing the Executive Development Program, Jeff earned a certificate from the Wharton Executive Education Center at the University of Pennsylvania. He is past Skipper of the New York Mariners Club and former President of the Philadelphia Mariners Club.

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